NABROCO began sales and
marketing of imported technology from the United States in
India 1998. Since that time, our product line has grown to
include ultrasonic sensors from Senix Corporation and PIL
Gmbh, hex tools from Bondhus Corporation, kylar wire, wire
wrapping, fiber optic, cable, and CATV prep tools from Jonard/OK
Industries and electronic tools and tool kits from Proskit.
Since 1998, much has changed in the world. The dollar has
fallen 40% in relation to the Euro, duties in India have
come down from peak of 70% (including Central Excise and
Educational Cess Tax), to a peak of 35% today. For some
products, duties have been reduced even further and in the
coming years, this trend will continue. Meanwhile, India’s
economy continues to expand rapidly.
Until 2004, sales activity had been centered in Bangalore,
the capital of Karnataka in South India. With the opening
a new head office in Lucknow, UP in November 2004, and presence
of a sales office in New Delhi (the national capital), NABROCO’s
outside sales force, customer service team, and our all
India dealer network has resulted in rapid sales and greater
customer satisfaction.
Nick Brown, President, held sales and
procurement positions with a component manufacturer located
in Boulder, Colorado. He later served as a project lead
for a supply chain auditing company and has been involved
in the importing of U.S. made tools to India since 1998.
Sanjeev Srivastava, V.P. of sales, has
held senior sales and marketing positions in multinational
companies based in India and Africa. Sanjeev has more than
15 years experience in building an effective sales team,
as well as making sales to corporate customers.
Vinayak Prabhu, V.P. of marketing is as
electrical engineer by training who worked for a multinational
engineering firm in the Middle East for many years. Since
returning to India in the early 1990s, Mr. Prabhu has been
involved in the sales of imported technology to Indian Industry.